Question 1

Do you work with companies outside NYC?

Accepted Answer

Yes. We're headquartered in New York and prioritize local SEO for NYC-based clients, but roughly half our engagements are national or fully remote.

Question 2

What are your response times and support hours?

Accepted Answer

Project inquiries get a response within one business day. Active clients get direct Slack or email access to their engineering pod, with same-day responses during business hours (9am–6pm ET) and 24/7 monitoring on Scale Partner retainers.

Question 3

What's included in the Fixed-Price Guarantee?

Accepted Answer

Every proposal locks in a final number before day one, based on a scoped set of deliverables. Change requests outside that scope are quoted separately — no surprise hourly invoices.

Question 4

Do you build mobile apps, or just web?

Accepted Answer

Both. Our mobile work is React Native/Expo, sharing a design system and often a backend with the web app, so you're not maintaining two disconnected codebases.

Question 5

What happens if a project needs to change scope mid-build?

Accepted Answer

We pause, re-scope, and quote the delta before continuing — you approve any change before it affects the price or the timeline.

Question 6

What is AEO/GEO and why does it matter now?

Accepted Answer

Answer Engine Optimization and Generative Engine Optimization structure your content so tools like ChatGPT, Perplexity, and Google AI Overviews cite your business directly in their answers — not just in a list of blue links.

Question 7

How do you measure AI citation success?

Accepted Answer

We track citation rate across a fixed prompt set relevant to your business, run monthly against major answer engines, alongside the referral traffic those citations generate.

Question 8

How is NYC Digital Agency different from a traditional SEO or ads agency?

Accepted Answer

Traditional agencies hand you a report and leave the implementation to your dev team. We are the dev team — so a technical SEO fix or a landing page redesign ships the same week it's recommended.

Question 9

How long until I see ROI from paid ads?

Accepted Answer

Most accounts hit statistically meaningful signal within 2–3 weeks of launch, with the first full optimization cycle complete by week 6. We report ROAS weekly from day one, not just at the end of the month.

Question 10

What kinds of processes can actually be automated?

Accepted Answer

Anything with a repeatable input and decision pattern: lead qualification, document parsing, customer support triage, report generation, and cross-system data entry are the most common wins.

Question 11

How is AI automation ROI measured?

Accepted Answer

We baseline the current manual process (hours/week, error rate, cost) before touching anything, then measure the same metrics post-launch. Every automation proposal includes a projected payback period.

Question 12

Who owns the code and IP after launch?

Accepted Answer

You do, entirely. Source code, design files, and any custom AI models or automations transfer to you at final payment. We don't retain licensing rights.

Question 13

Do you sign NDAs?

Accepted Answer

Yes, standard practice before any discovery call that involves your product, data, or business specifics. See our Security page for our broader data-handling posture.

Question 14

What's your warranty/support policy after launch?

Accepted Answer

Every fixed-price engagement includes a warranty window (30–60 days depending on tier) covering bug fixes at no charge. Ongoing feature work is scoped separately or covered under a Scale Partner retainer.

Common questions, answered up front.

NYC & Support

Web & Mobile Dev

AEO & GEO

Marketing & SEO

AI Automation

Legal / IP

Let's Build Something Extraordinary.